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  • What Should a Seller’s Agent do to Sell my Salt Lake Home

    Posted on September 10th, 2010 admin No comments
    • Fully evaluate your home and property with a top to bottom walk-through taking copious notes for strengths and weaknesses.
    • Help you measure your home or assist you in finding a reasonably accurate source for size.
    • Interview you, the seller to learn about your home and why you enjoyed living there or what benefits might not be immediately apparent.
    • Work with you to determine what repairs or changes are necessary to maximize the value.  Help you see your home through the eyes of the buyer.
    • Find recently sold and under-contract homes in the neighborhood that would be considered comparable to your home.
    • Find the active listings in your neighborhood that could be considered competition and visit them if possible to determine your home’s advantages or weakness in the market.
    • Interview agents involved in the comparable sales to get a better feel for market pressure and to find out what hidden conditions might have influenced their sales price.
    • Bring together the above information and present the most likely marketing, sales and appraisal price.
    • Determine a time frame for entering the market and discuss probable expectations for showings and offers.
    • Fill out and explain all the paperwork necessary to list and represent the property.
    • Photograph the property.
    • Create an ad campaign for the property (without the use of cliché)
    • Create and print color fliers
    • Submit all paperwork and photos to the multiple listing service (MLS).
    • Double-check all MLS data to eliminate data entry errors that could prevent your property from appearing in a buyer’s search.
    • Submit listing data to all available on-line sources for maximum exposure.
    • Be available by phone, text or email during all reasonable hours, seven days a week to respond to buyer questions.
    • Arrange all showings.
    • Schedule a Realtor bus tour for professional exposure and feedback.
    • Act as your full representative and professionally respond to buyer’s questions and calls from buyer’s agents to protect your position in negotiation.
    • Regular reevaluation of the market and property price to stay informed of your home’s position among the competition.
    • Collect feedback from buyer’s agents who have shown the home.
    • Receive any and all offers from other agents.  Interviewing those agents about their clients qualifications and needs to better craft a negotiation strategy.
    • Review the offers with you and evaluate their merits and possible pitfalls.  Help you determine the best response in order to get the highest net price and best terms for you, the seller.
    • Pitch any counter offers to the buyer’s agent in line with the your instructions.
    • Assist in the scheduling of inspectors and appraisers.  Meeting them at the property if necessary.
    • Help you evaluate and respond to any request for inspection repairs or appraisal discrepancies.
    • If the buyer defaults on the contract, inform and assist you in your rights and options to retain the earnest money deposit.
    • Sit with you at the closing table to ensure that what you are signing is what you negotiated.
    • Arrange for the key transfer and possession.

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